Working with Film4 we set out to create a film channel rather than a TV channel, covering all on-air aspects of the brand from live action idents to on screen presentation and beyond.
A custom motion technique, a contemporary take on a classic film strip / projector effect, was developed to span graphic and live-action elements to give the package a visual signature beyond the logo.
Working as part of the in-house team at ManvsMachine, I was involved in concept development, story, & art direction on the dents. I was also responsible for designing, animating and building the on screen presentation, and integrating it with on line and off line playback.
Concept, Design & Direction:
ManvsMachine
Creative Director:
Dan Chase (4creative)
Producer:
Liz Arnott (4creative)
DoP:
Alex Barber
Art Direction / Set Design:
Simon Davies (UK)
Max Orgell (US)
Post production / VFX:
Analog
Colourist:
Aubrey Woodwiss (ETC)
Offline Editors:
Alex lea (Envy)
Nick Armstrong (Envy)
Music Composition:
Resonate