A ManvsMachine project.
EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour.
We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life.
As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.
Character Development
Behind the Scenes
Design Process
Working as part of the in-house team at ManvsMachine, I was responsible for Direction, Design & Animation.
—
CREDITS
Concept, Design, Direction:
ManvsMachine
Audio:
Antfood