For the 4th year running MvsM teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.
This year's approach takes cues from modern editorial design and hosts an extensive number of assets - from live action, 3D, typographical design, right the way through to cel animation.
Working as part of the in-house team at ManvsMachine, I was responsible for design, animation, & editing.
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CREDITS
Client:
Nike Brand Design
Agency:
ManvsMachine
Director:
ManvsMachine
Design & VFX:
ManvsMachine
DOP:
Kaname Onoyama
Art Department:
Stripeland
Colorist:
Joseph Bicknell @ Cheat
VHS Footage:
Youth Hymns
Photographic GIFs:
Kate Bones
Music:
Resonate
Sound Design:
Resonate
Additional archival imagery supplied by Nike, Inc.